Hello!

I'm Tina (Mathew) Abouraya, a Design Program Manager living in New York City.

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About

Over the last 13 years, I have managed projects spanning from multi-day, live user events to large-scale brand website launches, leveraging my organizational strengths and problem-solving skills to navigate the complexities that arise across a wide spectrum of projects.

Whether it's dealing with a featured speaker whose flight is delayed, technical hiccups during a live webcast, substantial legal updates hours prior to a campaign launch, or budget-breaking change requests the morning of a production shoot – my work in both the live event and digital agency worlds have given me many opportunities to provide effective, practical solutions and prepared me to become a strategic, fast thinker in any situation.

Project Management
  • Balance strategic awareness with tactical execution, maintaining a focus on clients’ interests & objectives while adhering to internal processes, project budgets & timelines
  • “Cast” & engage appropriate resources through project lifecycle to foster a high-performance, effective team
  • Identify risks & develop mitigation plans for financials, schedules, staffing and client-driven changes, etc.
  • Execution of successful campaigns supporting key business objectives such as lead generation, industry thought leadership, product launches & market awareness

Strategic Account/Client Management
  • Effective communicator & liaison between internal & external clients/partners
  • Lead client & inter-agency meetings ensuring teams understand tradeoffs & risks around scope & schedule
  • Serve as a day-to-day point person & partner with clients in a positive, professional and constructive manner

Business/Financial Management
  • Balance & manage budgets, timing, costs, risks & staffing for complex projects across multiple channels
  • Ability to analyze financial results on an ongoing basis; report relevant analyses & plan required course-correction

Personal Qualifications & Skills
  • Confident presenter; communicate ideas & project requirements effectively with peers, clients & executives
  • Resourceful & creative problem-solver, able to think “off the cuff” in the midst of aggressive timelines
  • Experienced in various applications including MS Office (incl. MS Project), Mac & Windows OS, JIRA, Confluence, Basecamp, Photoshop, Saleslogix, HTML, ON24, Lotus Notes, Outlook, Lenos & Cvent

Resume

Solutions-oriented, creative problem solver with a passion for bringing ideas to life.


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Experience
  • Google - CA
  • iCrossing - NY & SF
  • Digitas Health - New York, NY
  • Frost & Sullivan - New York, NY

UX Program Manager, ProducerJune 2015 - Sept. 2016

On-site with Adecco (Contract)
  • Google Search UX Program management of 17 designers across 25+ content verticals
  • Partner design team with researchers, engineers and writers for agile iterations, testing & optimization throughout the product lifecycle
  • “Chief of Staff” for design leads; managing all resource allocation, team communication, status reporting & request + task prioritization

Senior Project Manager 2012-Present

Project Manager 2011-2012
  • Project Lead for 5 website redesigns & 7+ micro-sites/campaigns in 4 years, on time & within budget ($200K - $5MM)
  • Management of Digital Marketing efforts including:
    • Website Design & Development
    • UX Strategy & Design
    • Mobile Development
    • Brand Strategy
    • Social Strategy & Community Development
    • SEO & SEM
    • Rich-Media OLA Advertising
    • Campaign Execution
    • Data & Content Mapping
  • New brand & product digital launch strategy planning & development
  • Cross-channel planning with a focus on strategy, cost-efficiency & multi-path scheduling
  • Develop new workflows & processes to address complex requirements across disciplines for cross-office and international project teams
  • Define complex scopes of work with approach, deliverables & assumptions for project completion
  • Establish agile timelines & milestones that maximize time & efficiency for team resources
  • Bring technical discussions & restraints to the forefront in a consumable manner
  • Track account financials including forecasting, invoicing, margin analyses, cost models, scenario planning, resource management, budget adjustments & ongoing reporting
  • Vendor & partner management, negotiation of terms for service agreements & costs
  • Partner with cross-capability leads (VP level & above) & team resources to alleviate issues or conflicts across projects and accounts
  • Office “Fun Committee” member, plan activities promoting social & collaborative work environment

Manager/Producer, Project Management 2011

Senior Associate, Project Management 2009-2011
  • Project Lead for $10MM cross-channel DAOR account
  • Managed various online & offline initiatives from conception through launch within scope, budget & schedule including:
    • Website Redesigns
    • Adherence & Relationship Marketing Programs
    • Email Fulfillment
    • TV/Video Production
    • Out of Home (OOH)
    • Program Sponsorships
    • Brand Social Presence
    • Point-of-Care Communications
  • Collaborated with Regulatory Review Boards to ensure deliverables were meeting FDA standards
  • Closely partnered with team to develop & implement tactics in accordance with campaign strategy
  • Developed scopes, cross-capability staffing plans & resource allocations for reporting & planning
  • Managed all account financials & budgets

Events Manager 2007-2009

Senior Events Coordinator 2006-2007
Events Coordinator 2005-2006
  • Integrated Marketing Campaign Management - led strategic planning & tactical implementation of cross industry campaigns ranging from $45K - $150K
    • Created email marketing campaigns to drive consumer interest & registrations
    • Reported event statistics for sales teams on lead-generation and business-line progress
    • Developed & edited content, editorial calendars & presentations for live webcasts
  • Event Management - organized events with approx. $1M+ in sponsorship & 300+ participants
    • Led event process from contracting through on-site management including: vendor relations, hotel/venue coordination, speaker & sponsor coordination & participant communication
    • Directed creative teams for design of websites, emails, presentations & event signage & materials
    • Managed budgets of $12K - $200K; average cost savings of 20% per vendor, per event
    • Sponsorship renewal rates of over 75% on managed programs
    • Managed 2 Operations Event Coordinators & Interns
Education
B.S, Marketing - University of Maryland - Robert H. Smith School of Business


Interests
Dance (Indian Classical, Indian Folk, Jazz & Hip Hop), Photography, Cooking, Baking & Travel

Projects

A few projects I helped guide to life while at various agencies 2011-2015.

  • LG Global
  • LG USA
  • Beam Inc.
  • Petsmart Inc.
  • Symantec
Senior Project Manager iCrossing 2013
  • Led international team of peers, partners and clients for 7 month web site re-design
  • Won internal awards for LG.com including Best Project Management Performance, Best Website, Best Technical Direction and Best Overall Team Performance
LG.com

Lead Project Manager for Global Redesign & Re-Launch of LG.com

LG.com

LG CES Microsite

Two-week Microsite Development for Consumer Electronics Show 2012

CES Microsite

Senior Project Manager iCrossing 2013
  • Lead Project Manager for Digital & OOH Campaigns across US Home Electronics, Home Appliances & Mobile Business Units
  • Production & Post-Production Development of approx. 20+ webisodes
  • Display Advertising/Flash Takeovers & Banners
  • Microsites/Social Extensions (incl. sweepstakes execution)
  • Social Strategy, Planning & Community Management
  • Out of Home: Print & Billboard Display (Times Square)
LG Food Fight

Facebook App Creation for LG's Refrigerator Line

LG Food Fight FB App

LG Call of Duty® Partnership

Facebook App Creation for LG's Television Line

LG Call of Duty® FB App

Senior Project Manager iCrossing 2013
  • DAOR Lead & Oversight for Strategy, Community Management, Paid Media (Social & Search) across DeKuyper Cordials & Laphroaig Scotch Whisky
  • Email/Relationship Management Program Development & Monthly Execution
  • Digital/Regional Campaigns for Live Event Marketing, Social/Online Webcast Events
  • Social Contests & Influencer Outreach
  • CMS/Ongoing Site Maintenance & Real-Time Content Development
DeKuyperUSA.com

Redesign and Launch of DeKuyperUSA.com

DekuyperUSA.com


Pinnaclevodka.com

Redesign and Launch of Pinnaclevodka.com

Pinnaclevodka.com

IceSurgeshots.com

Brand/Product Launch of IceSurgeshots.com

IceSurgeshots.com

Senior Project Manager iCrossing 2013
  • Developed user generated content submission, monitoring & responsive layout that accumulated 500+ User Submissions
  • Developed email marketing campaign to promote website launch
Petsmart Microsite

Microsite Development for User Generated Content of Above & Beyond Campaign
August 2013 – January 2014

Petsmart Microsite

Senior Project Manager iCrossing 2013
  • Day to Day oversight on SMB Paid Search Media Management, Monitoring & Campaign Restructure/Special Projects

Symantec Logo

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